Director Marketing & Branding - Amsterdam

For over fifty years, Hotel Okura Amsterdam has stood as an iconic symbol of refinement — where Eastern elegance meets Western sophistication. Today, we are entering an exciting new chapter, and we’re looking for a visionary to help write it. As Director of Marketing & Branding, you will play a pivotal role in shaping the next era of our luxury legacy.

Are you a strategic thinker with a creative spirit and a deep passion for hospitality? Do you know how to turn brand stories into business impact? Then we’d love to meet you.

What will you do?

As Director of Marketing & Branding, you are the driving force behind our brand strategy and a key member of our Management Team. You’ll lead the development and execution of a compelling marketing vision that elevates both our reputation and our commercial performance.

In close collaboration with your team and our Commercial Director, you will position Hotel Okura Amsterdam as a market leader in luxury hospitality — both locally and globally. From digital campaigns and employer branding to media relations and strategic partnerships, you ensure our brand speaks with one clear, powerful voice.

Key responsibilities include:

• Designing and executing a long-term marketing, branding and communications strategy aligned with business goals.

• Leading digital marketing initiatives including SEO, SEM, CRM and social media to boost visibility and conversion.

• Ensuring consistent brand positioning across all channels — digital, print, internal, and guest-facing.

• Advising stakeholders and the General Manager on branding, communication, and reputation management.

• Collaborating with the Sales and Revenue teams to create data-driven campaigns that drive occupancy and ADR.

• Acting as the hotel’s spokesperson, managing media relationships and overseeing crisis communications.

• Building brand partnerships and engaging with luxury media to generate high-value exposure.

• Strengthening our employer branding efforts together with HR to attract and retain top talent.

• Leading the planning and execution of impactful branded events and activations.

What do we offer?

• One-year contract with the intention to offer a permanent position.

• Competitive salary based on experience and responsibilities.

• Bonus: Three months’ salary upon achieving personal, departmental, and GOP targets.

• 8% holiday allowance and 25 vacation days per year.

• Additional pension scheme via Nationale Nederlanden.

• Staff discount: 50% off in all our restaurants and bars.

• Discounted hotel stays at Hotel Okura Amsterdam.

• Travel allowance from 10 km (one-way).

• Free dry-cleaning service and staff meals.

• Parking space on hotel premises.

• Company iPhone, iPad, and laptop.

Who are you?

• A seasoned marketing and branding leader with at least 5 years of experience, preferably in luxury hospitality.

• A strategic thinker with creative flair and commercial acumen.

• A confident, inspiring leader with excellent communication skills.

• An expert in digital marketing, PR, brand development, and storytelling.

• Experienced in media relations and crisis communications.

• Data-driven, results-oriented, and innovative.

• Fluent in English; Dutch is a plus.

Interested?

Do you want to help shape the future of one of Amsterdam’s most iconic five-star hotels? Apply now and join us as we redefine luxury, together. Please apply by Wednesday, May 14, 2025.