Internship marketing at boutique hotel city centre Amsterdam - Amsterdam

Internship Overview

This internship offers a comprehensive and hands-on learning experience within the hospitality and marketing environment of a boutique hotel in the city centre of Amsterdam. The intern will be actively involved in communication, marketing, CRM, social media, and innovation-related projects, combining strategic thinking with practical execution.

• Start date: 2 February or ASAP

• Location: On-site at the hotel

The internship is structured around two main projects, allowing the intern to develop both analytical and creative skills while gaining insight into real-world hotel operations.

Project 1: Customer Relationship Management (CRM)

The first project focuses on Customer Relationship Management and the full customer journey.

Objectives:

• To explore and map the complete customer journey, from first contact to post-stay communication

• To identify, analyze, and evaluate all existing customer touchpoints (online and offline)

• To identify gaps and opportunities within the current customer journey

• To propose and develop new touchpoints that enhance the guest experience

Activities:

• Analyzing current CRM strategies and guest communication flows

• Working extensively with the hotel’s GMS system, particularly for email marketing and automated communication

• Designing new or improved touchpoints (e.g. pre-arrival, in-stay, post-stay communication)

• Implementing selected touchpoints in collaboration with relevant stakeholders

• Evaluating the effectiveness of implemented changes based on qualitative and quantitative feedback

This project combines strategic analysis, communication design, and practical implementation.

Project 2: Social Media & Branding

The second project focuses on social media strategy and brand communication.

Objectives:

• To evaluate the current social media presence and performance

• To analyze brand identity, tone of voice, and visual consistency

• To identify opportunities for improvement and innovation

Activities:

• Conducting a content and performance analysis of existing social media channels

• Defining or refining branding guidelines for social media

• Designing new content concepts aligned with the brand identity

• Creating a structured social media content calendar and posting schedule

• Exploring trends, formats, and platform-specific best practices

This project emphasizes creativity, branding, storytelling, and strategic planning.

Areas of Learning and Development

Throughout the internship, the intern will gain experience in the following areas:

• Communication

• Marketing and branding

• Sales-oriented thinking

• Design and content creation

• Innovation and concept development

• Basic technical and digital systems (e.g. CRM tools, GMS platforms)

Learning Outcome

By the end of the internship, the intern will have developed a strong understanding of customer-centric communication within the hospitality industry, gained hands-on experience with CRM and social media strategy, and built a portfolio of strategic analyses and practical implementations.