Meetings & Events Manager - Amsterdam

About us: 

Welcome to Crowne Plaza Amsterdam – South, a modern business hotel in the lively Zuidas district.  
With 207 rooms, 7 meeting venues, and buzzing spots like De Japanner Zuid and the Manhattan Lounge-Bar, we offer guests and team members a place to connect, grow, and belong — as part of the global IHG Hotels & Resorts family.   

Your day to day: 

As Events Manager, you will be responsible for the successful event planning and overall execution of all Groups Meetings & Events that take place within the hotel. The Events Manager will interact frequently with customers and Guests to learn about their needs and develop relationships from which to earn repeat and expanded business, meeting conversion targets and KPIs

Main responsibilities:

• Analyse competitors' activities and pricing strategies

• Maximise occupancy and average rates through well-executed inventory and yield management control

• Maximise all Group, Conference, and Event revenue opportunities

• Guide and lead coordination with relevant departments to deliver guests expectations in groups, meetings and events performance.

• Making sure that the Re active team is following brand standard in :

• Responding positively to inbound enquiries in a timely, accurate and persuasive manner.

• Maximising all opportunities through negotiation and upselling techniques, to convert business and drive revenue into the hotels to reach budget target.

• Ensuring all customer enquiries and bookings are recorded, maintaining account files and records.

• Undertaking enquiries, manage follow ups, prepare contracts, organise supplier documentation, hands on communication with clients’ requirements throughout process, invoicing, secure deposits and full payments, posting and charging, PMS bookings (Opera), obtaining rooming lists, timings, and the flow of stays, create the function sheet, post event and real meetings and events)…..

• Responsible for ensuring all revenues are posted onto the PM account correctly according to function sheets and finalised prior to Invoicing. Ensuring all PM accounts are up to date and Head Office are informed on a weekly basis of any outstanding accounts in Opera. Emailing all VAT invoices to clients in a timely manner post event.

• Review business plans, identify gaps and coordinate with the proactive sales team efforts to fill capacity and meet set targets in line with the commercial strategy of the hotel.

• Understand the competitive marketplace and implement approaches to ensure the hotel stays ahead in the local market

• Ensure a full understanding of the hotel’s Sales budget for the year in order to drive business forward and deliver this strategy to new and existing clients to meet annual revenue targets. Targets will be set based upon the budget for MICE

• Ensure the Group, Meetings, and Events Team Members are developed effectively and generate a culture of high quality standards for relationship building, customer service, selling and conversion techniques, and billing and processing contracts

• Manage and develop the meeting and events Team to ensure career progression and effective succession planning within the hotel and company

• Build strong relationships with customers, Guests and Team Members in order to gain full understanding of their needs and work to serve them effectively