These are the 6 largest hotel chains in the Netherlands (2026)
Which hotel chains simply have the most locations in the Netherlands? For both applicants and professionals, that’s useful context: large chains often offer many opportunities to grow, internal training programs, and the chance to (quickly) switch between cities, departments, or concepts.
Based on publicly available figures from the chains themselves and external publications, the top 6 in 2026 looks roughly like this (numbers may change due to openings, acquisitions, and rebrandings):
The top 6 at a glance
What do these figures say about the market? And what do they mean for you as a hotel professional?
1. Fletcher Hotels – the undisputed number one
Fletcher is, measured by number of hotels, the largest chain in the Netherlands. On Fletcher’s website, 110 different hotels can currently be booked in the Netherlands.
What characterizes Fletcher? Many hotels are in leisure destinations: the coast, nature areas, and regional cities. Often with a combination of hotel, restaurant, packages—and increasingly wellness. With its own BLUE Wellness concept and investments in boutique and deluxe formulas, Fletcher is gradually moving toward a higher segment.
In recent years, the chain has grown through a clear buy-and-build strategy. Acquisitions, repositioning, and concept expansion show that scale is the foundation, but that there is also a strong focus on higher spend per guest.
For professionals, this means:
Plenty of entry opportunities
Internal mobility between locations
Growth opportunities in concept development and operations
2. Accor – with a broad brand portfolio
With 54 hotels in the Netherlands, Accor ranks among the absolute top hotel groups in the country. Accor is an international hospitality giant managing a broad brand portfolio: from economy (such as ibis) to premium and luxury (such as Pullman and Sofitel).
In the Netherlands, Accor is particularly strong in major cities and business hubs, think Amsterdam, Rotterdam, The Hague, and the Schiphol area where the group benefits from both tourist and corporate demand.
Within the Dutch portfolio, hotels such as Sofitel Legend The Grand Amsterdam and Mövenpick Hotel Amsterdam City Centre stand out as iconic locations.
See all Accor hotel jobs here.
3. Van der Valk – a family business with enormous coverage
Van der Valk may be the best-known name in Dutch hospitality. On its website, 81 hotels can be booked.
Within the brand, several labels exist. For example, Van der Valk Exclusief (the higher segment) includes 47 hotels, depending on the counting method and scope. This makes it clear that “Van der Valk” is broader than a single centrally managed label.
Its strength lies in full service: spacious rooms, strong F&B, large meeting facilities, and MICE. In addition, there is a solid pipeline of new hotels planned for the coming years.
What makes Van der Valk unique is its family and entrepreneurial structure. Many hotels are locally led, with room for their own interpretation within the recognizable brand DNA.
For professionals, this means:
Working within a strong brand with relatively high autonomy
Opportunities in MICE, F&B, and operations
A combination of entrepreneurship and scale
See all Van der Valk jobs here.
4. Bastion Hotels – a strong formula in simplicity
Bastion has 34 hotels across the Netherlands. The positioning is clear: the basics must be right. A good bed, straightforward service, competitive pricing.
The chain is centrally managed from Utrecht and is known for a down-to-earth, efficient approach. At the same time, Bastion invests in technological innovation to further optimize processes.
No unnecessary frills, strong focus on consistency.
For professionals, this means:
Working in a tightly organized environment
Clear processes and KPIs
Strong focus on efficiency and performance
5. NH Hotels / Minor Hotels – an international city player
In the Netherlands, NH falls under Minor Hotels Europe & Americas. For the Dutch market, it is commonly stated that there are around 26 hotels and convention centers, with brands such as NH Hotels, NH Collection, and nhow.
The focus is strongly on major cities and business environments—think Utrecht, Amsterdam, Rotterdam, and other urban hubs.
If you enjoy working in an international setting with clear service standards and lots of MICE activity, this is an interesting player.
For professionals, this means:
International career paths
Lots of exposure to meetings & events
Working with international standards and systems
6. Leonardo Hotels – fast-growing in the Randstad
Leonardo Hotels Benelux has 24 hotels in the Netherlands. Visibility in the Dutch market has increased significantly in recent years, partly due to the acquisition of a larger hotel portfolio from Eden Hotels / Zien Group.
Amsterdam is the main hub, but cities such as The Hague, Rotterdam, Utrecht, and Eindhoven are also important.
Leonardo is part of the international Fattal Hotel Group and strongly focuses on urban clusters.
For professionals, this means:
Working in dynamic city hotels
Strong focus on business travel and MICE
Being part of an international growth strategy
See all Leonardo Hotels jobs here.
What does this mean for you as a (future) hotel professional?
Large chains often have three clear advantages:
More vacancies – simply more entry opportunities.
More internal growth – from Front Office to Revenue, Sales, F&B, or Meetings & Events.
Strong brand experience on your CV – working with systems, KPIs, and standards.
But bigger isn’t automatically better. The best choice depends on questions like:
Do you prefer operational work or a more strategic track?
Are you looking for a tightly defined concept, or more entrepreneurial freedom?
Do you want international growth, or a strong regional base?
The top 6 shows that multiple successful models coexist side by side—and that’s exactly what makes the Dutch hotel market so interesting to work in.