Sircle Collection is an independent hotel company based in Amsterdam and founded by entrepreneur Liran Wizman. Sircle Collection has been transforming the boutique hospitality scene across Europe by creating locally inspired concepts and brands in dynamic locations, bringing an artful touch and fresh energy to the neighborhoods in which they operate. Sircle Collection manages a portfolio of individually designed hotels including the contemporary design-led lifestyle brand Sir hotels with hotels in Amsterdam, Berlin, Hamburg and Ibiza, the Park Centraal in Amsterdam, Park Hotel in The Hague, as well as Max Brown Hotels in Amsterdam, Berlin and Düsseldorf. Additionally, the EHPC collection includes a concept store, X BANK and handles asset management for W Amsterdam by Marriott International.

Sircle Collection has a strategic collaboration with The Entourage Group, a hospitality company that designs and implements internationally renowned concepts such as MOMO, IZAKAYA, THE BUTCHER, THE DUCHESS, BEPITA, TONI LOCO, MR PORTER and SHIRKHAN.