Cluster Senior Sales Manager - Den Haag

Join Crowne Plaza Amsterdam South (207 rooms) and voco The Hague (204 rooms) and lead the sales success of two standout hotels in the Netherlands.

This is a strategic role where you’ll manage the proactive sales team, drive sales performance, grow key accounts, and inspire a high-performing team across Rooms, F&B, and Meetings & Events.

If you’re a results-driven leader with strong market connections and a passion for hospitality, we’d love to connect with you

Reporting to the Cluster Commercial Director your Key Responsibilities are:

Leadership & Team Management

• Lead, coach, and develop the sales proactive team to achieve individual and collective targets

• Set clear objectives, monitor performance, and provide continuous feedback and support

• Inspire a high-performance culture by leading by example

• Ensure strong collaboration between sales, marketing, revenue, and operations teams

Sales Strategy & Execution

• Co-create and implement the commercial and sales strategy with the Cluster Commercial Director and General Manager

• Drive new business leads across rooms, Food and Beverage venues, and Meetings & Events

• Identify opportunities across both hotels and all managed segments to optimize occupancy, average rates, and revenue.

• Develop and execute targeted sales plans, promotions, and special programs

·         Actively participate and complete the preparation of the annual Sales and Market Plan, quarterly updates, and the complexed hotels' annual Budgets. Execute initiatives as outlined; swiftly implement strategies/tactics to offset changes in markets, economy or driven by the competitive set. Organize and/or attend scheduled group and related meetings

• Work closely with commercial functions to drive revenue performance and deliver exceptional guests’ experience.

Business Development & Networking

• Build and maintain strong relationships with key clients, partners, and stakeholders

·         Organise comprehensive information describing the range of products and services offered by the hotel and deliver this information through relevant sales resources and sales channels to existing and potential Guests

• Proactively expand the client base through networking events and social engagement

• Represent Crowne Plaza Amsterdam South and voco™ The Hague at industry events on national and international community

·         Prepare and present, on a monthly basis, the contribution, focus and activity of the proactive sales team to the hotel owners and senior management team

Brand & Market Positioning

• Strengthen the awareness and reputation of Crowne Plaza Amsterdam South voco™ The Hague

• Position both hotels as a key destination within the local social and business scene

• Ensure alignment with IHG Brands values and deliver memorable guest experiences

Operational Excellence

• Monitor sales performance and adjust strategies based on market trends and results

• Ensure seamless communication and coordination with internal teams

• Take ownership of ad-hoc responsibilities and lead the team through dynamic situations