Digital Marketing Manager (f/m/d) - Wiesbaden - Germany - Amstelveen

Ready to make an impact in hospitality marketing? 
We’re not just looking for a Digital Marketing Manager (f/m/d), but for a strategic thinker with a hands-on approach to manage online campaigns, boost engagement, and maximize revenue. If you love combining creativity with data-driven insights, this role is for you!

Borealis Hotel Group is a very fast growing hotel group with hotels of different brands. Including IHG, Accor, Hilton and Mariott. We now have a fantastic role open that puts you on the radar of all the different brands we work with.
 
Role Summary:

• Develop and implement digital marketing strategies (SEO, PPC, social media, email) 

• Manage social media channels, including paid advertising, influencer collaborations, and brand campaigns, with regular performance analysis

• Manage the paid media strategy and budgets for all hotels

• Oversee content strategy, including training programs, to enhance property-level social media presence

  1. Development of on-property content champion program and training 

• Act as brand guardian for hotels and sales teams, ensuring alignment with guidelines and support with marketing tools

• Support eCommerce initiatives across all properties and manage the paid media strategy as well as budgets for all hotels

• Identify and implement marketing opportunities resulting from local partnerships to ensure optimum exposure for the hotel and its facilities and services

• Regular auditing and reporting of online channels to drive online performance

 
Administration & Reporting:

• Ownership of the digital strategy for all hotels, covering social media, brand channels, OTAs, and directory listings

• Conduct monthly social media reporting, analysis, and ROI evaluation for marketing expenditures

• Proper and effective use of BHG systems and tools

• Prepare and complete other reports and presentations as required

• Ensure that all activities follow GDPR regulations, Brand & IHR operating policies, purchase orders, processes, and systems