Marketing Manager - Amsterdam

Split across two unique buildings, a former telephone exchange and a bank, W Amsterdam is an intriguing design mix of heritage and contemporary style. Mixing historical Dutch architectural elements with cutting-edge design right next to Dam Square, W Amsterdam is at the epicenter of this energetic and forward-thinking city. We offer innovative design and luxury in our 238 stylish guest rooms, including 23 suites, three WOW suites and two lavish Extreme WOW Suites. Our guests can indulge in one of our destination restaurants THE DUCHESS and MR PORTER and taste signature sips at our rooftop W Lounge overlooking the Royal Palace and the city lights, including WET Deck the iconic rooftop pool. We offer  exclusive access to a vibrant nightlife, dining, shopping and fashion scene with our signature Whatever/Whenever® service, our in-the-know W Insiders and our W Happenings.

W Hotels does not recruit, we cast Talent. W Amsterdam, located at Spuistraat 175 is casting an Events Specialist.  You will be joining the Sales and Events team.

Main responsibilities:

* Attract local scenes and establish global awareness of the hotel and brand from partners, press, guests and W talent.

* Together with the Commercial Director, liaise with Public Relations Agencies to ensure effective communication is maintained in line with marketing strategy.

* Be ahead of the pack in social media activity, initiatives and exposure.

* Continuously look out for PR activities and PR opportunities to gain significant exposure.

* Take responsibility for the delivery of the annual Marketing Planning process for the hotel and follow-up on the required budgetary guidelines.

* Deliver specific hotel marketing projects such as direct marketing, production of sales collateral and advertising campaigns.

*Ensure full compliance with all Marriott Marketing standards & programs.

*Create conceptual strategies through key partnership and brand initiatives (i.e. packages, B&F promotion).

*Coordinate the implementation of all brand packages and practices including special events and promotional opportunities at property level.

*Maintain marketing and W happenings calendars for the hotel.

*Act as marketing channel for information regarding the property’s specific need periods and coordinate information regarding the property’s seasonality and opportunities.

*Assist with all public relations and promotional activities that support the needs of the hotel. This could include photo shoots, broadcasts, celebrity interviews and other specific events that require personal attention. Also forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community. 

*Fluent in English (and preferably Dutch, but not essential), the successful candidate will be a highly capable individual who can spread the word via their networks, and build core relationships with our local and international clients.