Cluster Marketing Executive - Amsterdam

Crowne Plaza Amsterdam-South & voco The Hague Based in the hotels (Amsterdam/The Hague)

Your role in a snapshot

We are seeking a dynamic Cluster Marketing Executive to join our hospitality marketing team. This role focuses on executing marketing initiatives across multiple channels with particular emphasis on digital marketing, content creation, guest engagement, and brand activations. You’ll play a key part in shaping the guest journey across touchpoints that go far beyond social media, with regular weekly travels between Amsterdam and The Hague.

You won’t be doing it alone; you’ll be supported by our Cluster Marketing Manager and work alongside our Social Media Executive, ensuring you can focus on impactful marketing activities that drive conversion, reputation, and brand love.

Your impact

• Transform our hotel websites into guest conversion machines

• Build authentic partnerships with influencers who genuinely love what we do

• Turn every guest review into a reputation-building opportunity

• Maximize our presence on booking platforms to drive those sweet (direct) bookings

• Create campaigns that make people actually want to dine and stay with us

• Be our media whisperer – getting local press excited about our story

• Make our loyalty app the kind guests actually use (and love!)

• Ensure every elevator ride and room moment reinforces our brand magic

• Be a flexible team player, ready to support on diverse marketing projects when needed

• Keep our brand looking consistent and stunning across everything

• Make sure our team knows about every exciting update before our guests do

• Design marketing materials that people don’t immediately throw away